Maratona

Maratona is an innovative platform that bridges literary projects with readers in a modern and welcoming way. Designed to reflect the curiosity and magic of reading, the visual identity is led by a ghost cat, a symbol of adventure, mystery, and creativity. To enhance engagement, a mascot with distinct emotions and actions was developed for the app and social media, adding personality to the brand. Additionally, the logo is accompanied by a versatile icon, making the identity adaptable across different formats. The result is a brand that uniquely celebrates the literary journey, bringing creators and readers together in a vibrant community full of stories to tell.