Solida

The campaign was created to reinforce Solida’s position as a leader in high-quality wood products, highlighting the balance between technological innovation and the human value of craftsmanship in both national and international markets. I led the art direction across all stages of the project, from concept to execution. This included photography (portraits of employees and stills of raw materials), printed materials (two billboards, banners, and posters), and digital assets (social media posts and the institutional campaign video). The campaign celebrated the hands that shape wood, symbolizing safety, care, and transformation. Through images and storytelling, we brought visibility to the people behind the brand, reinforcing Solida’s commitment to quality, innovation, and well-being.