Amor aos Pedaços

Amor aos Pedaços, a brand with over 40 years of tradition, celebrates one of São Paulo’s most iconic events, the Strawberry Festival. I took part in the creative direction of the photoshoot as well as the concept and development of both digital and physical campaign materials. The digital assets included banners, social media posts, videos and motion pieces, while the physical materials covered posters, menus and price tags. The result was a cohesive visual identity that highlighted the freshness of the strawberry as the central element and reinforced the timeless presence of Amor aos Pedaços in the city’s cultural and gastronomic landscape.